Equals Five — the working library
Everything on the table between Anthony and James, in one place: the briefs James sent, the thinking that came back, and the decks. Working documents, not contracts.
PeopleOS — Project 1
The assisted operating model
What The plan: run PeopleOS as a process from week one — three tracks (operate / buy / build), five decision gates, a dated 30-day timeline, buy-triggers with thresholds.
Brief Anthony's response to the PeopleOS System Design Brief — the "how", before any build is priced.
Open
One hire, start to finish
What The system shown as 17 plain-English screens: a Marketing Director found, hired and paid. Every screen tagged — bought off the shelf, glue, or custom-built.
Brief "Show me the app as screenshots, as a story a person can follow."
Open
Should you build it? — For James
What The original build-vs-buy analysis on the AI time-and-billing idea: buy the commodity, build only the join, measure before committing.
Brief James's June idea for an AI timesheet/billing tool. Its rules still govern everything above.
OpenStrategy & the AI offering — Project 2
The Strategy Engine — one client, one strategy
What Project 2 as a 12-screen story: James's strategy method encoded — kickoff ritual, discovery gaps, messages-by-audience, the "so what" test, quarterly receipts.
Brief James's Project 2 email (26 Jul). Provisional — the brief itself is still locked in the Egress transfer.
Open
The offer — strategy, ABMS tiers, the plays
What The productised AI offering concept: Equals Five's methods running as an AI operator clients subscribe to.
Brief June exploration of the E5 AI product line, alongside the roadmap work.
Open
Multiplier — the E5 AI offers
What The offer architecture for selling AI work through Equals Five — packages, price points, delivery model.
Brief Companion to The offer: what E5 actually sells first.
Open
Gold Digger Pro
What The money in the base you already own — mining an existing client/contact base for revenue before buying new audiences.
Brief First concrete Play inside the offer, built as a sellable proposition.
OpenClient work — Kaplan
Kaplan — one sales model, one Salesforce
What E5's Kaplan proposal told as 11 screens: clean Salesforce instance over rewiring 40k accounts, one selling journey, qualification hardwired, proven in D&T first. 49 days · £36,750.
Brief James's proposal to Lindsay (1 Jul), forwarded 2 Jul "as per my VM".
OpenSource documents & decks
Articulate · prepared for Equals Five · private working documents — please don't circulate · updated 5 Aug 2026